Airline distribution needs to change to keep up with the modern economy. Its tech is evolving, but it takes time to turn around such a large and complex ship. Will changes come fast enough to avoid outside disruption?
Our latest Skift Research report examines the complex, and at times intimidating, world of airline distribution. Airline distribution is a complex web of intermediaries, each evolved to best fit its niche of customers.
In this report, we review the long, and at times contentious, relationship that the GDS have had with the airlines they serve.
Collected and summarized from the source below by Quynh Hoa https://skift.com/2018/10/30/unraveling-the-web-of-airline-distribution-new-skift-research/