Sabre Branded Fares technology helps Alitalia enhance choice and personalisation

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Sabre Corporation, a leading technology provider to the global travel industry, announced that Alitalia has joined a growing list of airlines implementing Sabre Branded Fares, available now for domestic flights as well as for international short- and medium-haul flights.

The Sabre Branded Fares solution enables Alitalia to package and brand a variety of fares featuring different attributes, giving travel agents and online travel agencies (OTAs) access to enhanced branded fare functionality that simplifies the retailing of Alitalia’s full-service benefits

Collected and summarized from the source below by Quynh Hoa