This study aims to develop a model to measure the importance of airline attributes, a model which could be adopted by future research on airline attractiveness. Results revealed the existence of eight categories of attributes that are important for airline passengers. The most important categories were: ‘safety and punctuality’, ‘ticket price’, and ‘attention and service during the customer journey’. In addition, air travel frequency and socio-demographic characteristics affected the perceived importance of the categories of attributes. For instance, air travel frequency had a positive influence on the importance passengers attach to ‘safety and punctuality’, ‘flight schedule and connections’, and ‘in-flight space’. The model also showed acceptable discriminant validity, internal consistency of each dimension and item reliability.
Collected and summarized from the source below by Tran Thi Tan https://db.vista.gov.vn:2095/science/article/pii/S0969699717304532